Building An Iconic Clothing Brand, Rave Fashion 101 | SUB•LABEL | Ep68

September 23, 2026

01:33:47

In this week's episode, we uncover the journey behind everyone's favorite 👁️. If you’ve ever attended an event in Toronto, you’ve spotted the pupil in the crowd. Whether on a shirt, hat, or keychain, you’re bound to catch a glimpse at almost every house or techno event.

Joining us is Daniel Spatafora, founder of SUB•LABEL, a brand that has built a major presence within the Toronto rave scene. Our panel loves what Daniel has built, alongside the tight-knit community surrounding it.

With our panel, including our newest host Michelle we sit down with Daniel to discuss the SUB•LABEL journey, its impact on the local scene, and what’s next for the brand. 👀

Tune in and let us know your thoughts in the comments!!

Want to support the podcast? Any donations will be greatly appreciated.

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GUEST INFO:

Daniel: https://www.instagram.com/_spata/

PLATFORM:

SUB•LABEL: https://www.instagram.com/sub.label/

SUB•LABEL Website: https://www.sublabelapparel.com/

Brainchild Merch: https://www.brainchildmerch.com/

RAVE GEAR:

-10% Zound Earplugs w/ "BNBHURTS10": https://experiencezound.com/#12904281

Hears: https://hears.com/collections/all-earplugs2?oid=3&affid=44